Apple has started manufacturing the iPhone 7 model in India. Manufacturing in India will keep the company somewhere in profit. Sources say that the profits that the company will have in India will be used to increase the sales and marketing of Apple, although it is believed that the dealer can discount the customers to benefit the company. Due to the discount on duty on local manufacturing of handset makers, the cost of making iPhone 7 in India is low.
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Sales in India
Significantly, Apple’s sales have not been so special in 2018 due to which the company has to change its strategy. IDFC India Research Director Navketender Singh said, “Apple 7 for Apple is a low-risk product for manufacturing in India.” He said that Apple will earn more margins at the same price as its cost will be reduced. Apple has not been very good for 2018 sales. The company has made changes in its management team and sales strategy.
Reason Behind
Analysts say that it is clear that the company plans to make India a manufacturing and export hub. A major reason for this is the tension between the trade between China and the United States. Apple’s market share in India decreased to around 1.2% in 2018 due to higher prices of Apple’s devices and lower prices of China’s handset companies, which was 2.4% in 2017.
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